How this site makes money

Ads on this site are served by Google AdSense. Google runs an auction among its advertisers and decides which ad to show; this site provides the space and receives a share of what the advertiser paid. It does not choose the advertisers, cannot request a particular one, and cannot exclude a competitor of a product it ranks.

• Ads are visually distinct from editorial content and are never styled to look like a ranking entry, a product card or a recommendation.
• No ad is placed inside a comparison table, a ranking row or a data grid, where its position could be misread as an endorsement.
• An advertiser appearing on a page has no bearing on whether that advertiser's product appears in the content of the page, or where.
• Advertising loads only after you have made a choice in the consent banner. Before that, no advertising script runs at all.

What Google collects to serve those ads, how personalization works, and how to change or withdraw your consent are all covered in the privacy policy.

Most comparison sites in this sector are paid a commission when a reader opens an account through them. It's a legitimate model and it is disclosed. It also creates a permanent tension: the products that pay the best commission are the products it is most profitable to place first, and every ranking decision on the site happens inside that tension whether or not anyone acts on it.

Bank Compass avoids the tension rather than disclosing it. There are no affiliate links anywhere on this site. Every outbound link to a bank, issuer, lender, insurer or brokerage goes to that institution's own page, carries no tracking parameter of ours, and earns nothing whether you click it, apply, or open an account the same day.

The practical consequence is visible in the rankings: the products at the top of the “best of” lists are there because of what the published formula computed from 470 verified figures, and several of them are products that pay no commission to anyone because they run no affiliate program at all.

• Which products are in the catalog. Inclusion follows from data being verifiable, never from a commercial relationship.
• Where a product ranks. Positions come out of the published methodology applied to verified fields.
• What a star rating says. The same formula runs on every product in a category.
• What a page says about a product's downsides. Analysis is derived from the verified data, including the parts an issuer would rather not lead with.
• Whether a product is removed. Products leave the catalog when they're discontinued or can no longer be verified — never at anyone's request.

• No sponsored posts, paid reviews, or content written or approved by an institution.
• No paid placement, featured slots, or 'promoted' positions in any list.
• No selling, renting or sharing of reader data. The site has no signup, no login and no account, so there is nothing to sell.
• No lead generation. It does not collect your details and pass them to a lender, which is the business model behind a large share of 'free' comparison tools.

A site can change its funding model honestly. What it can't do is change it quietly. If Bank Compass ever adds an affiliate relationship, a sponsored placement or any other paid arrangement, three things happen in the same update that introduces it: this page is rewritten to describe it exactly, a disclosure appears next to the affected content rather than only here, and any ranking the arrangement touches states it on the ranking page itself.

Until then, the sentence at the top of this page is the whole arrangement.

If something on the site looks like it contradicts any of the above, that's worth an email — victanweb@gmail.com. The related pages are the editorial policy, the about page, and the legal notice.